Moral theology and the drive to be the best in my (Catholic) community

The desire to be a “good Catholic” is one that we all know. It’s a tug from deep within reflecting an increasingly isolated world that craves a deeper connection with faith and their fellow man. But what happens when this desire transforms into a subtle and complicated ambition—the desire to be seen as a great Catholic.  Is it selfish? Or is it a misguided determination to thrive within a community that also happens to be Catholic.